Alyson Meyer

Alyson Meyer is a Los Angeles-based Project Manager who specializes in developing, implementing and overseeing branding and marketing for business and product development. Her background in design, communication and management – and ability to accomplish projects through confidant vision, coherent planning and streamlined action – are critical to her success.

Alyson has a special acumen for immediately visualizing concepts and results three dimensionally – she quickly assesses the big picture, identifies patterns and inconsistencies, strategizes priorities and accordingly improvises clear solutions. Excelling in future-oriented challenges and dealing with the essential facts, Alyson understands the best way to articulate the vision to varying clients, staff and vendors and can quickly realign perspectives and actions as needed. She is comfortable in navigating people through stressful situations. Alyson excels in managing exacting clients by understanding and articulating their needs and desires, adeptly guiding them from the inception to a cohesive narrative, and providing creative, detailed and realistic options and results.

Beginning in 2013 Alyson consulted to a new high end perfume company based in Los Angeles. She assisted the owner with launching the new company and was involved in branding, social media, marketing, staffing and sales, including re-designing the logo, developing and honing an identity strategy, creating core language and the value proposition, and designing and overseeing the new perfume packaging. Overseeing the overhaul of the current website included structure, design, language, photography, press and pricing. Alyson designed, developed and oversaw the first release to the press, including developing the cover letter, press release, about, press, testimony pages, and oversaw the design and creation of a sample kit for the fragrances. Alyson also established the press list, overseeing it’s development, reaching out, following up on receipt of, and securing press received. Alyson designed, developed and oversaw the first sales kit, including developing the cover letter, product brochure, wholesale price list, and retail price list. She assisted with the search and introduction to sales representatives. Alyson also researched and established the initial client list, developed the sales pitch, and trained staff in sales. She created and marketed staffing descriptions, reviewed and interviewed applicants, and assisted in training of staff in marketing and sales. Alyson’s involvement in the infrastructure and staffing, branding and design, along with developing and launching the social media, press and sales aspects provided a springboard for the company to further secure features in over 50 publications, feedback from over 20 celebrities and brick and mortar and online sales avenues.

In 2012 Alyson consulted to a new luxury tea company to be based in Paris. She conducted domestic and international Product and Market Research and developed Branding and Packaging Strategies. Alyson traveled to 3 different cities to attend The World Tea Expo, The International Fancy Food Show and The Contemporary Design Show and researched competitors’ products and marketing strategies, from online to on the store shelves. She worked closely with the client to create a concept and logo, develop color schemes, offer storyline options for the primary line and new releases and design packaging. Alyson also identified, networked and fielded packaging manufacturers from around the world, including Europe, South America and Asia.

From 2001 – 2012 Alyson built and owned A Papier, LLC, an exclusive boutique graphic design company that created custom branding and physical deliverables for individuals, businesses, events and products. During her time at A Papier, she developed and implemented operations, marketing and strategy, created company culture, and oversaw human resources, sales and public relations. A Papier served as a high-end full-service design studio, and as such Alyson managed staff and hundreds of diverse vendors to bring the design product from initial concept to completion. She developed and cultivated an interactive and supportive team that thrived within competitive and intense deadline-oriented projects. She also designed an extensive retail website and managed a remote programming team to create apapier.com. Additionally, Alyson created, produced and marketed a letterpress greeting card line, which sold to over 250 stores nationwide.

Under Alyson’s leadership, A Papier grew to serve a substantial client list, including celebrities, film industry insiders and professional athletes, including Jennifer Aniston and Justin Theroux, Will Smith and Jada Pinkett-Smith, Jessica Alba, Tom Arnold, Forrest Whittaker, Tavis Smiley, Laurence Fishburne, Brooke Anderson, Vin Di Bona, Genndy Tartakovsky, Rick Fox and Kurt Busch; corporations Nissan, Herbalife, Quantis Airlines, Bloomingdales, Montage Resorts and Yakult; non-profit organizations University of Southern California Development Office and The Los Angeles Zoo.

Alyson’s award-winning work has appeared in 60 plus magazines, television shows and newspapers. As a seasoned stationery and etiquette expert, she has been interviewed for numerous articles and television shows and authored over 10 published magazine articles. Additionally, Alyson has extensive experience in speaking publicly to large or small groups at trade events and on television.

Alyson started her career art and history museums – as a curator and education programs manager. During her 5-year museum career, she gained experience in successfully creating and communicating cohesive narratives for people from different modes of understanding and backgrounds. Alyson served as a National Endowment for the Arts Curatorial Scholar at the Santa Monica Museum of Art, where she participated in organizing contemporary art exhibitions, innovative education programs, fundraising events and conducted a nationwide study of the impact of hands-on interactive areas within museum exhibitions. At the Los Angeles County Museum of Art (LACMA), Alyson worked as a consultant between the curatorial and education departments to organize a lecture program and an exhibition audio guide for The Road to Aztlan: Art from a Mythic Homeland. Alyson worked as education programs manager and exhibition consultant at The Autry National Center, where she developed and produced programs for children, families and teachers. She led The Museum Classroom, an award-winning year-long school program in which students worked with museum curators, exhibition designers and collections management to learn about the museum process and mount their own exhibition about their family and community history. During her time in the Fine Arts Department at Sotheby’s, Los Angeles, Alyson participated in the Jacqueline Kennedy Onassis Estate Auction.

A graduate of Smith College, Alyson Meyer also studied at Columbia University, Otis and Penland School of Crafts. Alyson is skilled in Adobe Illustrator, Photoshop, InDesign, Microsoft Office, PC and Mac Operating Systems and Web Design.