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Alyson Meyer

Alyson Meyer

PERSONAL PROFILE                                                 

Alyson Meyer is a Los Angeles-based Project Manager who specializes in developing, implementing and overseeing branding and marketing for business and product development. Alyson’s background in design, communication and management – and her ability to accomplish projects through confidant vision, coherent planning and streamlined action – are critical to her success.

Alyson has a special acumen for immediately visualizing concepts and results three dimensionally – she quickly assesses the big picture, identifies patterns and inconsistencies, strategizes priorities and accordingly improvises clear solutions. Alyson excels in future-oriented challenges and dealing with the essential facts. She understands the best way to articulate the vision to varying clients, staff and vendors and can quickly realign perspectives and actions as needed. Alyson is comfortable in navigating people through stressful situations. She excels in managing exacting clients by understanding and articulating their needs and desires, adeptly guiding them from the inception to a cohesive narrative, and providing creative, detailed and realistic options and results.

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CAREER

Consultant, FRAGRANCE COMPANY, Los Angeles– 2013, Alyson consulted to a new high end perfume company. Alyson assisted the owner with launching the new company and was involved in branding, social media, marketing, staffing and sales. Alyson re-designed the logo, developed and honed an identity strategy, created core language and value proposition, and designed and oversaw the new perfume packaging. She oversaw the overhaul of the current website including structure, design, language, photography, press and pricing. Alyson designed, developed and oversaw the first release to the press, including developing the cover letter, press release, about, press, testimony pages, oversaw the design and creation of a sample kit for the fragrances. She also established the press list, overseeing it’s development, reaching out, following up on receipt of, and securing press received. Alyson designed, developed and oversaw the first sales kit, including developing the cover letter, product brochure, wholesale price list, and retail price list. She also researched and established the initial client list, developed the sales pitch, and trained staff in sales. Alyson created and marketed staffing descriptions, reviewed and interviewed applicants, and assisted in training of staff in marketing and sales.

Consultant, PRIVATE FRENCH TEA LABEL, New York and Paris – 2012, Alyson consulted to a new luxury tea company to be based in Paris. Alyson conducted domestic and international Product and Market Research and developed Branding and Packaging Strategies. She traveled to 3 different cities to attend the World Tea Expo, the International Fancy Food Show and the Contemporary Design Show. Alyson researched competitors’ products and marketing strategies, from online to on the store shelves. Alyson worked closely with the client to create a concept and logo, develop color schemes, offer storyline options for the primary line and new releases and design packaging. Alyson identified, networked and fielded packaging manufacturers from around the world, including Europe, South America and Asia.

Owner and Creative Director A PAPIER – APAPIER.COM, Los Angeles, California, 2001 to 2012, For the last 12 years, Alyson built and owned A Papier, LLC, an exclusive boutique graphic design company that created custom branding and physical deliverables for individuals, businesses, events and products. During her time at A Papier, Alyson developed and implemented operations, marketing and strategy, created company culture, and oversaw human resources, sales and public relations. A Papier served as a high-end full-service design studio, and as such Alyson managed staff and hundreds of diverse vendors to bring the design product from initial concept to completion. She developed and cultivated an interactive and supportive team that thrived within competitive and intense deadline-oriented projects. She also designed an extensive retail website and managed a remote programming team to create apapier.com. Additionally, Alyson created, produced and marketed a letterpress greeting card line, which sold to over 250 stores nationwide.

A short list of Alyson’s clients include: celebrities Jennifer Aniston, Will Smith and Jada Pinkett-Smith, Jessica Alba, Tom Arnold, Forest Whitaker, Tavis Smiley, Laurence Fishburne, Lindsay Price and Melissa Sagemiller; professional athletes Rick Fox (Los Angeles Laker’s) and Kurt Busch (NASCAR); corporations Nissan, University of Southern California Development Office, Herbalife, Quantis Airlines, Bloomingdales, Montage Resorts and Yakult; non-profit organizations The Los Angeles Zoo, P.S. Arts and New Village Academy. Other clients included start-up, small and mid-level businesses and non-profit organizations. Alyson’s award-winning work has appeared in 55 plus magazines, television shows and newspapers, including Bride’s,  Bon Appetit,  InStyle,  Lucky,  Los Angeles Wedding, Martha Stewart Weddings, People, as well as Fox and Fine Living Network. As a seasoned stationery and etiquette expert, Alyson has been interviewed for numerous articles and television shows, authored over 10 published articles published in national magazines and presented publicly to large and small groups at trade events and on television.

Consultant, THE AUTRY NATIONAL CENTER OF THE AMERICAN WEST, Los Angeles, California – 2000 to 2001, Bridged the curatorial and education departments to develop an exhibition outline, narrative, content and educational materials for How the West Was Worn.

Consultant, LOS ANGELES COUNTY MUSEUM OF ART, Los Angeles, California – Winter 2000, Worked as a consultant between the curatorial and education departments to organize an exhibition audio guide for The Road to Aztlan: Art from a Mythic Homeland. Contracted guest artists, scholars, and speakers for a lecture program and documentary video and film series.

Manager, THE AUTRY NATIONAL CENTER OF THE AMERICAN WEST, Los Angeles, California  – Spring 1997  to Winter 2000, Served as Project Director for the museum’s award-winning school-community partnership program, “The Museum Classroom,” I supervised staff, directed a museum-wide exhibition committee and assisted the Development Department with fundraising. Served as the Education Division Lead on Exhibition Development Teams. Developed, interpreted and oversaw hands-on teaching components and gallery guides. Developed and managed workshops and classes for children, families and adults. Supervised  professional development for teachers and training for school tours of temporary exhibitions.

National Endowments for the Arts (NEA) Curatorial Scholar, SANTA MONICA MUSEUM OF ART, Santa Monica, California – Summer 1996 to Summer 1997, Assisted the Chief Curator with installations, research, exhibition committees and public presentations. researched, developed and wrote grants to fund exhibitions.  Conducted an in-depth research project of hands-on interactive galleries in Denver, Minneapolis, San Francisco, and Los Angeles.  Developed, implemented and oversaw the museum’s first program for children.

Fine Arts Department, SOTHEBY’S INC., Los Angeles, California – Spring 1996, Assisted with auctions, special events, sales correspondence and collection visits. Participated in the the Jacqueline Kennedy Onassis Estate Auction.

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EDUCATION

Bachelor of Arts, Art History and Comparative Religions. Smith College – Northampton,  MASS and Barnard College in Columbia University  – New York, NY

Mastering Letterpress Workshop. Otis College – Los Angeles, CA

Weaving Workshop. Penland School of Crafts – Blue Ridge Mountains, NC

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Baby AnnouncementTECHNICAL SKILLS

Adobe Illustrator, Photoshop, InDesign, MS Office, PC and Mac Operating Systems, Web Design, Letterpress Printing (Heidelberg Windmill and Vandercook Flatbed presses)

Excellent knowledge of  design and typography. Ability to do wide range of styles other than my own. Fast and able to work under pressure.

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PUBLICITY and EXPERTISE

As a seasoned design and etiquette expert, Alyson has been interviewed and featured in over 60 magazines, including: Angeleno, Bon Appetit, Brides, Brides.com, Brides Receptions, Bundle, California Bride, Ceremony, Child, Destination Weddings & Honeymoons, Figaro Japan, Grace Ormonde Wedding Style, InStyle Weddings, The Knot, Los Angeles, Los Angeles Weddings, Lucky, Malibu Times, Martha Stewart Weddings, Modern Bride, People, OK, Wedding Bells, Wedding Channel, WeddingChannel.com, PoshCravings.com, Wedding Vow and Your Wedding Day.

Alyson has also been featured on television and radio, including: The Style Network, Fox Network, Fine Living Network and Martha Stewart Radio.

Alyson has authored multiple articles for The Autry National Center of the American West and nationally distributed Inside Weddings Magazine.

Alyson is experienced in making public presentations to intimate gatherings or large groups, within a range of settings, including company meetings, conferences, galleries and museums. Presentations (ranging from keynotes, introductions and power points) include:

  • Presenter, Catersource 2006 Conference
  • Panelist, NAEA: The Big and Small of Professional Development Programs
  • Panelist, MESC: Art Adventures: Interactive Kits for Museum Galleries
  • Panelist, SWOHA Oral History and Education: Creative Applications
  • Panelist, LAUSD Partnerships in Education Conference: Family Involvement
  • Panelist, LAUSD Partnerships in Education Conference: Unique Partnership Approaches: Making the Most Out of Resources and Needs
  • Focus Group Participant, UCLA and Armand Hammer Cultural Center: Arts Online Website
  • Grant Peer Review Panelist, City of Los Angeles Cultural Affair: Youth Art Service Awards

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ACCOLADES

I have been getting phone calls ALL day long. People are totally blown away. They are calling from Switzerland, London, New York and Los Angeles. People said they have never seen anything like that in their life! – Stacy Lauren Smith, New York, NY

Alyson is someone of the utmost character and ability to concentrate, follow though, and make sure every minute detail was taken care of. I found that the tasks and services provided were executed with perfection and confidence. There was never a question in my mind that everything was being handled with tact, concentration and attention to detail. Alyson provided timely completion, the absolute reliable follow-through and carrying out of what was assigned, without mistakes. Mistakes are not forgiven in my business. The price was fair and the service provided exceeded my expectations. Alyson knows very well the process and what it takes to execute a task or job. She is forthright with information so there are no surprises that arise, which is very important for budgeting and costing. Alyson is filled with valuable, extensive knowledge and experience that is imperative for the successful completion of a project. I am eager to find another project so we can work together – I am sure with another perfect result. – Michael Wilmns, CEO, Entertainment Design Events, Beverly Hills, CA

Your flexibility, patience and hard work were very much appreciated in getting us to the finished product! Thank you! – Jennifer Koohbanani, Divine Details, Los Angeles, CA

I called Alyson a few months ago to help me package a gift set for our favorite clients and vendors. I was in the middle of my busiest time of year, so I asked if Alyson could conceptualize the look and execute everything from start to finish. Alyson re-designed our letterhead with just the right amount of flair, directed us to purchase the best supplies, and thoughtfully and artfully put the pieces together. It made for a beautiful experience as our clients opened their package. Alyson also advised me on the best shipping method that help us save time and money. – Laura Kleinhenz, DocuVitae, Santa Monica, CA

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